Opet Petroleum Inc, was the most valuable and powerful brand of Turkey's fuel distribution sector with a brand value of $ 570 million.
International rating agency Brand Finance brand, the most valuable and the most powerful brands in Turkey according to the 2020 report, Petrol Distribution Inc., was the most valuable and powerful brand of Turkey's fuel distribution sector with a brand value of $ 570 million. OPET General Manager Cüneyt Ağca: “As the only domestic company among the major players in the industry, we have become a brand that sets standards, always offers more and makes a difference. Despite the global epidemic, we continue to provide uninterrupted service with our service quality and customer satisfaction oriented approach. With our Clean Toilet Campaign, which has been going on for 20 years, we have achieved an important standard in our stations in terms of cleaning and hygiene. ”
According to the international rating agency Brand Finance's brand research, OPET Petroleum Inc., in the fuel distribution sector, "Turkey's most valuable and powerful brand" was. OPET, which ranked 100th in the Most Valuable Top 14 brand rankings and increased its brand value by 57 percent compared to last year, reached a brand value of $ 570 million. In Turkey's Most Powerful Brands' ranking took place in the 4th row rose compared to last year. OPET General Manager Cüneyt Ağca made the following statement: “Despite the Covid-19 epidemic, which affects the entire world and leads to a significant decrease in sales volume in our sector, our customer satisfaction-oriented service quality, flexible decision-making capability and our approach that makes a difference by doing what is not done, is the fastest in the industry. and a steady growing company. So far, closely followed by Turkey, and that creates a big change in the Clean Toilet Campaign provides an important standard we have in our station with about cleanliness and hygiene. The importance of this project, which we started 20 years ago and optimized our toilets in terms of hygiene, has become even more evident during the epidemic days when we experienced the difference in human life. Our "Women Power" project is growing faster every day and ensures that the perception that the profession is not gender is adopted at the social level. On the other hand, we continue to add value to our country with our Green Road, Model Village, Respect for History and Traffic Detectives Projects and our works in the Troy region. While our sector was almost never growing in 2019 compared to the previous year, when we consider it as total white products, our company grew by 7% and reached a market share of 19% ”.
Cüneyt Ağca stated that at OPET stations, they meet all the needs of the vehicles and create solutions that consumers can find all kinds of needs together.
“We have responded to the needs of our customers during the epidemic period with our Ultramarkets, which we initiated in the previous year to turn our stations into a living space where they can take pleasant breaks and rest. Opet stations, in heavy traffic or while traveling; It turns into a stopover where refreshment, renewal and all kinds of needs are met. Cooperation with the best brands in their fields such as "In bakery by Divan", "Koçtaş", "Starbucks on the go", "Lipton", "Dardanel Mister No", "Rossmann", "Automix", "TTec" and "Toyzz Shop" we did. The cleaning and hygiene standards of our stations are zamIt continues to be followed precisely as it is now. With the yellow band application in the market, we move with waiting areas and directions suitable for social distance. We apply all our measures in constant communication with our dealers. As a result of all this determination and activities, we were among the 2020 most valuable brands in our country in the Brandfinance 20 Turkey Research. According to research results, we are the most valuable and strongest brand in our industry. These beautiful developments motivate us more as a driving force in making our business consumer-oriented and holistic. From now on, we will continue to connect with our consumers with the same belief and determination and continue our work with our promise of trust. We have our love for our country, we have established with our customers vineyards and Turkey as the most popular fuel distribution brand by Brand Finance to be among the most powerful brands in Turkey we have heard in a separate happiness. It is also among our goals to raise this bar even higher. "
Research Methodology
This year, Brand Finance conducted a unique market research covering 10 thousand people over the age of 29 in 18 countries for 50 different sectors. Brand Finance, which calculates the value of the brands in the ranking tables in line with the ISO 10668 standard with the “Right Value” method, reaches the net brand value by adapting the right price to the revenue obtained by the company based on the earnings to be obtained by licensing a licensor's brand in the open market. The 'Brand funnel' used in the research, which measures in terms of reputation, innovation, trust, emotional bond, advice, quality, awareness, reveals how the power of a brand turns into sales. Brand Finance; marketing investments calculate the strength of the brand using relative weight and performance metrics. For each industry, the range of rights and the rate of rights, which reflect the importance of the brand, are determined in the purchase decision. While the brand's power score is adapted to the range of rights, the share of the brand is determined within the company revenue. Taking into consideration the previous revenues, capital market analyst estimates and the growth rates of the economy, the future revenues are measured. Afterwards, the rate of entitlement is adapted to future revenue for the determination of brand revenue.
Hibya News Agency
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