Hyundai, which has been on the agenda with its stylish designs in recent years, reinforces this success with the design awards it has received. The South Korean brand, which brought more than 20 design awards to its museum from around the world last year, was recently crowned with DESIGNBEST 2019 by the AUTOBEST jury, which was formed by the most influential automotive journalists in Europe. The Designer of the Year Award, given to the brand's chief designer Luc Donckerwolke, also makes him a new member of the DESIGNBEST Hall of Fame.
This award, which is given to the most successful automobile designers in the industry, also reveals the claims of brands in this field. Pioneering all the brands in the Hyundai Motor Group since 2015, Donckerwolke signed the designs of world-famous models throughout his career. Donckerwolke, who also has a voice in the group's luxury brand Genesis models, will feature quite ambitious and extraordinary drawings in future models.
Hyundai Motor Group will continue its strategic investment efforts in many areas, including design. It will increase its investments in technology and design, especially to support its current models. Hyundai recently introduced its new generation Virtual Reality (VR) system at the Namyang R&D Center, which directly affects the designs of future models and allows multiple designers to work simultaneously. With this system, Hyundai aims to save 20 percent of its time in design processes and will also achieve a reduction of up to 15 percent in its annual R&D costs.
