Saadet Alpago Became Marketing Manager of Bor Holding

boron holding marketing director was bliss alpago
boron holding marketing director was bliss alpago

Saadet Alpago was appointed as the Marketing Manager of Bor Holding, which operates in the automotive, insurance and software sectors. Alpago will be responsible for the marketing, corporate communication, digital communication, sponsorship and media acquisition processes of Bor Holding and its subsidiaries.


Saadet Alpago graduated from Istanbul Technical University, Department of Aerospace Engineering with honors in 1995. Then, he completed his master's degree in the Department of Business Engineering at the same university. Alpago started his career as an R & D Engineer at Fentek Feniş Teknik Ürünler. Between 1998 and 2005, he worked as a Product Manager at Temsa Otomotiv. He worked as Marketing Specialist at Automotive Distributors Association between 2005-2015 and as Marketing and Communication Manager at ODD between 2015-2019.

Alpago is married and has two children and is a half marathon runner.

About Bor Holding

Bor Holding was founded in 2013 with the establishment of Borlease Otomotiv. Then, respectively Ayka Insurance, Alesta Insurance, Tardigrad and Magdeburger Insurance began operations. As of January 2019, all brands started to serve under the umbrella of Bor Holding in order to increase the synergy of automotive, software and insurance investments.


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