Borusan Otomotiv is the Turkey distributor of BMW, was the latest two models of the new BMW Series and the BMW 1 8 Series Gran Coupé owner of the Golden Steering Wheel award. This year's New BMW 1976 Series and BMW 1 Series were marked by the Golden Steering Wheel Awards, which have been held since 8 by the German auto magazine Auto Bild and the market newspaper Bild am Sonntag. The new BMW 1 Series won the 2019 Gold Steering Wheel award in the compact segment category, while the BMW 8 Series won the 'Most Beautiful Car of the Year' award.
Jury members at the Golden Steering Wheel Awards had the chance to explore the brand's new perspective on the sporting driving character by testing the new BMW 1 Series, the first model to use BMW's advanced front-wheel drive architecture. The third generation of the premium compact model continues to lead the class with agility and dynamism. The perfect interaction of state-of-the-art chassis systems and innovative technologies, as well as the integration of all basic driving dynamics components and control systems, plays an important role.
After the BMW i models, ARB (wheel slip restriction) technology, which debuted on cars with an internal combustion engine, also improves traction on the cornering or wet road, allowing for more precise and faster control of the slip. The new BMW 1 Series also achieved the highest rating with increased interior and sophisticated driving assistance systems. As standard, Cruise Control with Brake Function, Lane Departure Warning, Collision with Brake Function and Pedestrian Warning maximize the safety features of the new BMW 1 Series.
Best Cars: BMW 8 Series
Another model that brought BMW the second Golden Steering Wheel Award this year was the BMW 8 Series. The irresistible visual appeal and the new design language made BMW the 'most beautiful car of the year' in this year's competition. The exterior design of the new luxury sports car is dominated by ambitious surfaces and sharp lines that provide an authentic showcase for the car's rich dynamic character. The BMW 8 Series Coupé combines sportiness and luxury in its most appealing form with its taut silhouette, slim window graphics, a graceful flowing roof line and distinctive “double bubble” styling. In addition, the BMW 8 Series Cabriolet with canvas ceiling offers outdoor enjoyment, bringing the driver and passenger to another dimension with its elegance and privilege. Added to the BMW 8 Series family, the BMW 8 Series Gran Coupé brings the sport performance experience to four full-size seats with its rear doors and increased rear knee distance.
The Golden Steering Wheel Awards, held annually since 1976, are among the most prestigious automobile industry awards in Europe. This year, a total of 58 new models were nominated in seven categories, and the first three popular models in each category were selected by a reader survey. These cars were then evaluated by the 15 highly qualified referee, including legendary racing pilots Walter Röhrl and Hans-Joachim Stuck. All finalists were closely examined by experts.