Michelin, the world's tire giant, draws attention to protecting the environment and providing cost savings by using up to 31 millimeters, which is the legal tread depth limit of tires, with the LLP (Long Life Performance) technology used within the scope of 1,6 October World Savings Day, which is celebrated every year to emphasize the importance of saving.
Michelin, the world's largest tire manufacturer, uses LLP (Long Life Performance) technology in its production with social responsibility awareness; While providing the same safety and performance to the legal limit, it also contributes to its users in protecting the environment and nature, as well as providing cost savings. Replace worn tires before the legal limit, 1,6 millimeter; In addition to adversely affecting the environment, it also increases costs for tire users.
5.700 hectares of rubber forest destroyed
* According to research, early replacement of tires results in the consumption of 128 million annually in Europe and 400 million worldwide. When the effects on the environment are examined, the tires that have been changed in Europe early cause destruction of rubber forest in 5 thousand 700 hectare area. In addition, 9 million tons of CO2 emissions emerge every year.
4 cooperation with WWF has extended another year
Michelin, who started cooperation with WWF France to give back what it takes from nature, has been supporting environmentally friendly rubber production since 2015. Encouraged by the progress made during the first phase of cooperation, WWF France and Michelin renewed their joint commitments for the 4 yearbook. Aiming to engage in activities in favor of a sustainable natural rubber market, it aims to develop a pilot project in Indonesia, as well as to improve cooperation for sustainable mobility and conservation of biodiversity.
10 thousand hectares of area to be protected more
This project, which was established in WWF priority areas in terms of their permanently damaged and rich biodiversity and proximity to the Bukit Tigapuluh park, aims to protect and rebuild the forest while developing rubber fields that will benefit both local communities and ecosystems. In this region where there are many social and environmental barriers, this field project has made significant progress through the establishment of a consultation and coverage program for local communities, the construction of villages, the reduction of illegal deforestation practices in the region and the preservation of approximately 10.000 hectares of land for the elephant population.
The renewal of the existing partnership between Michelin and WWF France will pave the way for the continuation of this project, in order to achieve a balance between local economic development, benefits for local communities and conservation of forests and biodiversity.